Kye Lin's Spot

• Copywriter Executive for Teleport Asia (Currently employed)

- Developed and conceptualised engaging creative copy direction for corporate and marketing campaigns.
- Wrote, edit and oversaw copy production across all departments and channels. From EDMs, social media postings and taglines to scripts and large-scale campaigns.
- Collaborated with creative, marketing, branding, product and other teams.
- Collaborate with other departments to determine consistency in copy tone and style, ensuring that it complements accompanying artwork.
- Collaborated with designers to develop engaging and inspiring creatives.
- Maintained high standards of copywriting and exercise quality control across all deliverables.
- In the loop of industry-wide trends to create engaging and culturally relevant copy that inspires, engages and sells.

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• Co-founded calmelon (2021 – 2022)

- Researched and sourced manufacturers to create the gentlest formulation that's suitable for babies sensitive skin.

- Built this new baby brand with co-founder from the formulation, packaging and brand story.

- Engaged with influencers to promote the brand.

- Utilized online e-commerce platforms such as Shopee & Lazada to sell its Natural Baby range.

- Collaborated with Aqiqah Centre as part of their Bag of Smiles program distributed to selected hospitals in the Klang Valley.
 

• Senior Writer for Pamper.My (2016 – 2019)

- Wrote more than 1600 creative and SEO-focused posts ranging from beauty, fashion, travel and lifestyle topics.

- Created social media and video content for special projects based on client's brief.

- Build rep with KOLs for collaboration on projects.

- Research, editing and copywriting posts on the website and social media pages.

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• PR Executive in Truth Communications Sdn Bhd. (2015 – 2016)

- Assisted PR Director and Managers on releases, emcee scripts, invites and media drops.

- Managed social media pages for clients such as the Facebook and Instagram accounts for Mission Foods Malaysia and Singapore.

- Did food styling and product shoots for Mission Foods Malaysia and Singapore’s social media pages every month and the #The21DayMission campaign.

- Monitored clippings and compile PR reports for clients.

- Liaised with social media influencers, bloggers and celebrities on clients’ campaigns and events.

- Worked with clients such as Fonterra, Anlene, Mission Foods Malaysia & Singapore, Haagen Dazs and Energizer.

 

• Content Strategist for HealthWorks Malaysia (2015)

- Conjured and strategized interesting health, fitness, food and lifestyle topics to attract Malaysians to live a healthier lifestyle. 

- Liaised with The Malay Mail newspaper to publish health pages to the newspaper weekly.

- Scheduled the calendar with a good mix of food, fitness and lifestyle topics for every month. 

- Worked with clients such as 3M and contributors to provide informative and intriguing articles and infographics to the HealthWorks audience.

- Most Viewed Articles:

1. The Best & Worst Noodles To Eat  

2. 27 More Awesome Hiking Spots Around Malaysia

3. Are Your Overnight Oats Making You Fat?   

4. 5 Reasons You Need Apple Cider Vinegar In Your Life

 

• Editorial Assistant in female Magazine Malaysia (2014)

- Worked mainly in the Features and Lifestyle department, wrote features, food reviews, events coverage and interviews.

- Was in charge of administrative tasks such as collecting mails, invoices and claims, arranging magazine mock-ups, jotting down meeting minutes and assisting the Editor when needed.

- Wrote a few articles for the Beauty department and, assisted and coordinated with the contestants of female Cover Models Search 2014.

 

• Moderator for Hot Magazine’s focus group survey
   

• Matrix Hair Seminar Model on 23 October 2013
   

• Internship in Cleo Magazine Malaysia (July - August 2013)

- Wrote some articles published in the magazine and Cleo Malaysia’s website.

- Assisted with beauty and fashion shoots, fashion loans, and interviews (CLEO). 

 

• Matrix Hair Show Model on 2 October 2012
   

• One of the models for Malaysia Youth 4 Green Initiative (MY4G) event on 21-22 December 2011
   

• Worked as an usher in the VIP section during David Foster and Friends Concert in 2011

 

• Internship  

- Volunteered for an AIESEC project called ‘Myself, My World’ in Ankara, Turkey from June- July 2011 for six weeks:

- Taught local high school students ways to improve their English through fun activities.

- Shared about our country, culture and education with the students.

 

• Usherer during Flavia Beverage Machine Launch in Bossa Nova Café, Park Royal Hotel in 2011

- Guided the guests to the venue and taught them on how to use the machine.

- Explained how the beverage machine works and what the coffee and tea flavours available were.

 

Taylor’s University

• Student Assistant during Open Day 2011

- Assisted the guest speakers during their talks

- Distributed brochures and refreshments to the audience.

• Student Ambassador during Open Day 2010

- Guided the parents and students on a tour around the campus.